The Grand Challenge American Cola Club is an event for students in Yaoundé. It took place on 17 December 2025 at Lycée de Biyem-Assi, from 10 am, with free entry.
It had a Miss & Master contest, a dance contest, a singing contest, and a Fan Club. The campaign named seven schools and featured Tenor and La Chacala.
DjayStudio designed the campaign. Our goal was simple: make students stop, look, and come.
A campaign has only a few seconds to work, often on a small phone screen.
This one had a lot to say: four activities, the date and place, seven schools, two artists, and the words “free entry”. It all had to fit in one design, and it still had to excite a student.
It also had to look like American Cola, because the event belongs to the brand’s club.
The students are the center of this campaign. The campaign is for them, so we put them in the picture. Behind the artists is a crowd of students in white school shirts. A student who sees the campaign sees people like themselves.
The artists take up the top half, big and close. Tenor and La Chacala are the draw.
We used the colours of the cola: red, white and dark brown. The red comes from the logo and the bottle. The brown outline on the white letters matches the drink's colour. The letters are heavy and rounded, so they are easy to read on a phone.
The bottom half holds the information on a red panel with water drops, like a cold bottle. The two bottles sit in the corner, which is part of the identity for the campaign.
We made multiple versions of the campaign. One has Tenor and La Chacala. The other has Tenor alone, and the other one has La Chacala alone.
Only the artist area changes. The layout, colours, and information stay the same, so both versions look like one campaign.
Deliverables:
8m x 8m Backdrop
A top banner of 0.6m x 8m
Social Media designs for the artists, 1080px x 1350px
Cheques for the winners of the games. Size: 0.5m x 1M
Tell us what you're building. We'll bring the strategy and the craft.