MOMO FOR PEACE & UNITY SUPER SPORTS COMPETITION: CAMPAIGN IDENTITY GRAPHIC DESIGN

Peace and unity are easy words to put on a poster. In a conflict-affected region, they carry real weight.

People would see this identity with their own experiences of the last ten years in mind. A careless design would feel empty, or even hurtful.

First, it had to belong to everyone. Every community in the division needed to see itself in it, and no one could read it as taking a side.

Second, the tone had to be right. It needed to be hopeful but not naive, and respectful but not heavy. The cause was serious, but this was a stadium event about sport, youth and joy.

Third, it had to last. The event ran for seven weeks, with six activities and twelve materials. People needed to recognise it from the first flyer to the last award.

Our task was to design an identity people could trust and gather around.

We started with the slogan, not the sport.

Most sports events use the same pictures: balls, trophies and running figures. These show what kind of event it is. They do not show why it matters.

The slogan gave us a better place to start. “Peace and Unity, our greatest power!” says that peace and unity are a strength, not just a hope. After years of hoping for peace, we felt this was the right message. It does not ask people to hope harder. It reminds them they are strong together.

So we set one aim for the design: make unity look strong, warm and open to everyone.

The Logo

The logo is built on a shield. The shield stands for protection and safety, which is what peace gives a community. We drew it as a simple open line so it stays clear at any size.

The acronym MOPUSC sits in the centre in bold white letters. The full name and the slogan, “Peace and Unity, our greatest power!”, sit underneath. Anyone who sees the logo can tell what the event is and what it stands for. The whole logo tilts upward to give it energy and movement, like a team moving forward.

Colour and Typography

We used blue, yellow, and red, with a deeper navy as a second blue. Blue brings trust and calm, yellow brings energy and hope, and red brings courage and passion, which suit sport. The text stays white on every background, and the shield switches between yellow and red, so the logo works on all four colours. The typeface is a bold, modern sans serif. It is easy to read from the stands and strong on a flyer, a banner, or a T-shirt.

Building the Visual System

After the identity was ready, we built the full set of materials:

• Identity: logo, colour palette, typography

• Announcement: main flyer, flying banner, position banner.

• Venue: stadium backdrop, road banner.

• Official materials: badges, book, envelopes, cheques, Umbrella

• Wearables and keepsakes: t-shirts, caps, souvenir bags, pens

Every piece had to look like it belonged to the same event. The look on a flyer had to work just as well on a badge at the gate or on an official cheque.

The small items mattered a lot. A t-shirt, cap or tote bag is something a person chooses to wear. It took the message out of the stadium and into daily life.

One Identity for Every Community

Football and handball for boys and girls, the marathon and the Excellence Awards each had their own crowd. They all shared one look and one message, you belong here.

This made the event easy to recognise. People saw the same thing on a flyer in town, including the road banner and caravan car, on the stage backdrop and on a teammate’s T-shirt.