Ngah Rinyu spent years as an artist under Akumba Music. When she decided to part ways and build something of her own, she didn’t just need a logo, she needed a mark that said she had arrived, on her own terms.
Riri Records is her independent label. An umbrella for music, her artists, her vision, her rules. That phrase, “umbrella coverage for music,” wasn’t just a tagline. It became the entire design brief.
Ngah Rinyu knew what she wanted, daring, warm, contemporary. Coffee brown and nude. Not the cold palette every other label defaults to.
But the real challenge was deeper than aesthetics. She was stepping out and starting over. The logo had to carry that, without saying it out loud.
The goal wasn’t just a logo that looks good today. It was a mark that can carry the label for years, as she signs artists, releases music, shows up at industry events, and builds her name.
Success here looks like: anyone who sees this mark before hearing the name already understands the energy. Warm. Serious. Independent. Built to last.
Tell us what you're building — we'll bring the strategy and the craft.