Music Artwork
Kocee, born Njang Mengu Collins on November 18, 1992, is a renowned Cameroonian rapper, singer, and songwriter known as "Cameroon's Fastest Rapper". Hailing from Bafut and raised in Kumba, he gained fame with hits like "Balancé" and "Calecon" (26M+ views). He is acclaimed for his bilingual rap style and for filling up Olympia Montreal.
Problem
At DjayStudio, we were tasked with creating cover art and branding for “PDG” that felt real and intentional, not just another love song visual. The song’s core message goes beyond romance: it’s about choosing one woman, honoring her, and placing her above everything else, “Tu es mon PDG.” The challenge was to visually capture this mix of love, loyalty, pride, and cultural confidence without falling into cliché or generic aesthetics.
Solution
We led the creative direction, building a visual identity that translates this deep sense of admiration and commitment into a bold, memorable design. At DjayStudio, we handled the concept, cover art, and branding strategy, focusing on simplicity, symbolism, and emotional clarity. The result is a visual that reflects both intimacy and authority, reinforcing the idea of love as respect, loyalty, and proudly choosing one person above all else.
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